— PROJECT NAME

Bell Helicopter

— ROLE

Project Management

Story

Creative Direction

How do you tell an overwhelmingly complex story?

Before trying, you have to understand it…relate it to brand and audience.

At Bell Helicopter, the challenge was showing how their aircraft worked together in real missions — something that’s hard to capture with a spec sheet or static presentation. I led a team tasked with creating a way to make that story both clear and impactful for potential buyers.

We developed a cinematic 3D animation of a hypothetical military incursion, showing helicopters in action — providing aerial defense, moving troops, deploying ordinance — and then brought it to life on an interactive touch table in their Global Sales Center. Buyers can actually explore scenarios themselves and see how the product lines work together.

The result was huge: the installation is now part of every sales briefing, it cut the education cycle nearly in half, tripled customer engagement time, and gave the sales team a powerful tool that supported multi-million-dollar deals. Additionally, travel versions extended reach and

ROI, helping Bell Helicopter present their products effectively across multiple markets.

— PROJECT NAME

Space Jam 2

— ROLE

Strategy

Journey Mapping

Storytelling

Tech specs

How do you usher guests through a curated story?

To drum up excitement ahead of Space Jam 2's release, Warner Animation scoped out local hot spots—like Dallas’ AT&T Discovery District—as perfect places to connect with fans. They brought in the team at 900lbs to dream up a cool, hands-on play area that would get people hyped for the film. First on the list: build out a journey map that wove in the movie’s storyline and gave visitors an immersive, fun experience from the moment they walked in.

1) Entry Queue

Guests kick things off in a locker room-style waiting area, where they get introduced to the new Space Jam story and characters. The walls are decked out with screens playing the movie trailer, colorful character murals, and cool throwbacks to the original Space Jam. Real sports lockers separate the play area from the entrance—and they’re filled with fun Easter eggs from the movie, perfect for curious fans to explore.

2) Hype Area

Next up, guests hang out on the sideline benches while they wait their turn. This is where they get the rundown on how the game works and what to expect when it’s their time to shine. They’ll also get a little pep talk to get pumped before hitting the court for their big two-minute moment!

3) Gameplay Area

Time to play! Each person gets two minutes to score as many baskets as they can to help Team Bugs win. Staff are on hand to keep things running smoothly, and court netting makes sure the balls stay in play so everyone can make the most of their time.

4) Exit

After the buzzer sounds, it’s celebration time! Players head to the victory zone to grab some fun photos in front of character murals, and staff hand out coupons for theater visits. A leaderboard shows off the top scores of the day, adding a little friendly competition and making guests want to come back and beat their best!

— PROJECT NAME

Test

— ROLE

Art Direction

Visualization

How can you breathe new life into existing assets?

When Parkland Hospital sought a new design for expansion and renovation, we supplied a comprehensive RFP package that included animated watercolors, financial analysis, community ROI forecast and more.

The client had already invested heavily in a series of watercolors that beautifully illustrated the new design intent; yet, they had used these images repeatedly, and felt that they were “old news.” As budget and time were tight, I developed a methodology of breaking the watercolors into elements, which I then put into 3D, providing a more immersive, engaging view that what had been presented previously with little impact to the budget.

— PROJECT NAME

Sierra Nevada Corp

— ROLE

Storytelling

Pencils

Creative Direction

Journey Mapping

Tech Outlines for Booth

How can you animate when you don't have the budget?

Sierra Nevada Corp, presented a challenge to grab attention at a defense tradeshow while explaining a pretty complex issue —

border incursions and the company’s product solutions. My task was to create something visual and compelling that could do that instantly in a crowded environment.

I designed a series of descriptive images and animated them using a parallax technique, which gave them cinematic depth without overwhelming viewers. We played the loop on a jumbo screen, making the booth visible from across the floor and tying the visuals directly to the sales team’s messaging.

Targeted goals were increased booth traffic and dwell time, creation of reusable sales asset beyond the show and assist booth staff in initiating conversation with show attendees.