My process begins with listening to story ideas…understanding and envisioning the narrative intention.

I work with Creative Directors to establish goals and desired outcomes. We discuss each story beat…how environments will frame each narrative moment…how users will interact and move through the levels of story. Together, we create our visual voice.

I then meet with teams to set budgets, performance gates and allocate assets (even if it's just me) to exceed those KPIs.

I work with teams to build assets that tell the tale and feed the creativity of others. We scribble, throw around blocks of color, play with cameras and composition. We create sketches, storyboards, mood boards, game levels, cinematics, marketing content, product packaging and more.

I coach, develop and sweat with these talented, sleep-deprived artists throughout the pipeline to create beautiful, captivating worlds.

For me, that is the wonderful creative process.