Interaction
Physical space should be seen as a canvas for a story narrative, supplying content and a journey that engages audiences and creates connection. Audiences need to be inspired to learn, explore, play. Every environment should be designed and illustrated with the user, player or customer in mind – how they interact and flow within a space, achieve targeted outcomes, and progress through a story.
Concept drawings by on-staff artist.
— PROJECT NAME
Best Buy Health,
RFP Response
— MY ROLE
Strategy, "Home" Concept
Creative Direction
Client Presentation
Best Buy Health looks to create a facilitated experience center to announce their new approach to the healthcare ecosystem. The company will offer logistics, technology, and services to healthcare providers, so they can focus on clinical care in the home.
Hoisting the HOME as the hero, the 900lbs creative team developed a concept that creates a sense of curiosity, personality and comfort as a departure from the expected corporate center.
— PROJECT NAME
AT&T Plaza Sponsorship Concepts
— MY ROLE
Concept
Creative Direction
Visualization
Six end zone platforms at AT&T Cowboys Stadium present a unique event space with stunning views of the field and exterior skyline. These open and light-filled spaces are prime activation opportunities. The creative team at HKS developed several concepts to fully immerse fans in sponsorship brands.
Before claiming sponsorship space on the stadium roof, AT&T and HKS explored animating the spherical logo as an engaging lure to the north platform.
The Dr Pepper “Star Bar” creates a fun destination in the Dallas Cowboys Stadium where fans kick back and enjoy DP/Snapple products.
A 360-degree display screen, layered interactive panels delivers warm welcomes and personalized messages in the XC lobby.
Concept drawing by on-staff artist.
Over-sized truck grills from different product lines form the cover for closet space, allowing clients to store/charge personal items, and receive personalized tokens. Concept drawing by on-staff artist.
Completely immersing multiple audience members within a story, this life-size simulator and theatrical surround screen supply the true feeling and haptics of traveling at highway speeds. Concept drawing by on-staff artist.
Utilizing the tactile, personalized token (truck or bulldog), visitors can initiate and engage with the unique product story. Concept drawing by on-staff artist.
— PROJECT NAME
MACK Trucks
— MY ROLE
Concept
Message Flow
Creative Direction
Client Presentation
Mack Trucks contacted 900lbs to reimagine their
Customer Experience Center with experiential, interactive exhibits that tell Mack Trucks’ story in a unique and engaging way…“wow” experiences for visitors to the Center.
Our team created a journey concept, design to instill
audiences with a sense of awe, emotional engagement and confidence in partnering with Mack Trucks.
Not only did the bridge connect both halves of the Epic site, it acted as an experiential entry portal and Instagram moment.
On a sunny day, the Dichronic glass would cast colors on the bridge that changed with different lighting conditions as the sun rose and fell during the day.
At night, the bridge came alive with a rainbow of color that could be seen throughout the site.
— PROJECT NAME
Epic landscape bridge
— MY ROLE
Strategy,
Creative Direction
Client Presentation
Grand Praire’s Epic mixed-use site contains an indoor waterpark, recreation center, water light show, restaurants and retail. The site itself straddled a gulley, making it challenging for visitors to move seamlessly back and forth.
The 900lbs team developed the idea of an experiential portal/bridge…an Instagram moment, day or night. Made of Dichronic glass, the colors changed on each piece hourly during the day, and each curved structural piece was lighted with colored LED strips for a unique experience at night.
